Meanings of the St. Petersburg metabrand
A metabrand is a set of visual, ideological and cultural identification elements based on the territory’s internal development strategy.
Selected meanings
Petersburg is a place created and being created by outstanding people — and a place that creates such people, helping them realise themselves and pursue ambitious goals.
CREATE THE GREAT
A motto for those who inspire Petersburg — and are inspired by it.
Visual elements
St. Isaac’s Cathedral
One of Russia’s largest Orthodox churches and a key architectural symbol of St. Petersburg.
Lakhta Center
A modern mixed-use complex in the Primorsky district of St. Petersburg.
Spit of Vasilievsky Island
The historic Exchange ensemble — a signature view of the city on the Neva.
Rostral Columns
Architectural landmarks on the Spit; in the 19th century they served as port beacons.
