St. Isaac’s Cathedral
One of the largest Orthodox churches in Russia and the principal architectural symbol of St. Petersburg.
Meanings of the
St. Petersburg Metabrand
A metabrand is a set of visual, ideological, and cultural identity elements based on the territory’s internal development strategy.
Featured Meanings
St. Petersburg is a place created and continuously shaped by outstanding people — and a place that itself creates such people, helping them realise their potential and reach ambitious goals.
The slogan of St. Petersburg’s metabrand is “Create the Great.”
CREATE THE GREAT
The motto of those who inspire St. Petersburg — and are inspired by it.
Visual Elements
Lakhta Center
A contemporary mixed‑use business complex in the Primorsky District of St. Petersburg.
Spit of Vasilyevsky Island
The historic ensemble of the Stock Exchange and colonnades — a hallmark of the city on the Neva.
Rostral Columns
Architectural structures on the Spit of Vasilyevsky Island; in the 19th century they served as beacons for the capital’s port.
