+7 920 837-09-14

INTERNATIONAL FORUM

The role of creative industries in the socio-economic development of tourist territories, including those within the UNESCO Creative Cities Network

October 23–25, 2025, St. Petersburg

Forum partners’ logos

Competition

As part of the Forum, a Souvenir Competition will be held to promote the tourism potential of St. Petersburg and develop creative local souvenirs.

Go to the competition

Program

23 October

“Talion Imperial Hotel”
  1. –

    Registration of guests and participants

  2. –

    Welcome coffee break

  3. –

    “The Creative Code of the City: from cultural heritage to an immersive experience for travelers”

    Moderator: Yulia Rybakova, Director of the NGO “Network of Creative Tourism,” expert and practitioner in creative tourism, place marketing and tourism product development, Director of the “New Culture of Souvenirs in St. Petersburg” contest.

  4. –

    Break

  5. –

    “Spiritual and educational tourism as a strategic resource of territories: effective models of state–religious partnership in developing infrastructure, preserving heritage and creating a sustainable tourism product”

    Moderator: Metropolitan Matthew of Pskov and Porkhov

  6. –

    Lunch coffee break

  7. –

    “The new role of UNESCO Creative Cities in the development of the creative economy”

    Moderator: Natalia Bubenshchikova, Head of the Kargopol Municipal District

  8. –

    Break

  9. –

    “Urban tourism: the trinity of architecture, design code and creative industries for sustainable territorial development”

    Moderator: Nana Gvichiya, Deputy Chair of the St. Petersburg Committee for Tourism Development

  10. –
    Master class

    Master class on calligraphy and the development of branded packaging for souvenir products

    Hall — Anfilada
  11. –

    Break

  12. –

    “Hospitality Bestseller: how literary–historical tourism and journeys in the footsteps of book characters form a new focus of visitors’ perception of territories”

    Moderator: Denis Kotov, founder of the “Bukvoed” bookstore chain, President of the “Book Lighthouses of Russia” Foundation, co-owner of the “Book Shelf” project, member of the Public Council under the Ministry of Culture of the Russian Federation

24 October

ATS, Hall 1
  1. –

    Registration of guests and participants

  2. –

    Welcome coffee break

  3. –

    “Street art as a trigger for the development of urban tourism”

    Moderators: Kirill Reynholds, founder of the PUBLICART agency and an art shop; Evgeny Pankevich, Chair of the St. Petersburg Committee for Tourism Development

  4. –

    Break

  5. –

    “Integration of elements of the creative industry into culture and tourism”

    Moderator: Olga Khomova, General Director of the St. Petersburg State Academic Cappella

  6. –

    Lunch coffee break

  7. –
    ATS, Hall 2

    Master class “Interactive painting — creating a mural”

  8. –

    Plenary session

    Moderator: Marina Mongush, President of ANO “Creative Economy”

  9. –

    Award ceremony for the winners of the “New Culture of Souvenirs 2025” contest

  10. –

    Evening reception

25 October

  1. –

    Excursion

Forum Registration

Registration is closed. Thank you for your interest!

Event Recordings

23 October

City’s Creative Code

Spiritual & Educational Tourism

UNESCO Creative Cities: New Role

Urban Tourism

Hospitality Bestseller

24 October

Street Art as a Trigger

Integrating Creative Industry Elements

Plenary Session