Skip to content
HomeINTERNATIONAL FORUM — UNESCO

International Forum

The role of creative industries in the socio-economic development of tourist territories, including those within the UNESCO Creative Cities Network

October 23–25, 2025, St. Petersburg

23–25 October 2025St. PetersburgUNESCO Creative Cities
Forum partner logos

Competition

As part of the Forum, a Souvenir Competition will be held to promote the tourism potential of St. Petersburg and develop creative local souvenirs.

Go to the competition

Program

Three days of sessions, master classes and networking in St. Petersburg.

23 October

“Talion Imperial Hotel”

  1. Registration of guests and participants
  2. Welcome coffee break
  3. “The Creative Code of the City: from cultural heritage to an immersive experience for travelers”

    Moderator: Yulia Rybakova, Director of the NGO “Network of Creative Tourism,” expert in creative tourism, place marketing and tourism product development, Director of the “New Culture of Souvenirs in St. Petersburg” contest.

  4. Break
  5. “Spiritual and educational tourism as a strategic resource of territories: effective models of state–religious partnership”

    Moderator: Metropolitan Matthew of Pskov and Porkhov

  6. Lunch coffee break
  7. “The new role of UNESCO Creative Cities in the development of the creative economy”

    Moderator: Natalia Bubenshchikova, Head of the Kargopol Municipal District

  8. Break
  9. “Urban tourism: the trinity of architecture, design code and creative industries for sustainable territorial development”

    Moderator: Nana Gvichiya, Deputy Chair of the St. Petersburg Committee for Tourism Development

  10. Master class on calligraphy and branded packaging for souvenir products

    Hall — Anfilada

  11. Break
  12. “A hospitality bestseller: how literary-historical tourism shapes a new visitor focus”

    Moderator: Denis Kotov, founder of the Bookvoed bookstore chain, President of “Book Beacons of Russia”, co-owner of “Book Shelf”, member of the Public Council under the Ministry of Culture of the Russian Federation

24 October

ATS, Hall 1

  1. Registration of guests and participants
  2. Welcome coffee break
  3. “Street art as a trigger for urban tourism development”

    Moderator: Kirill Reinholds, founder of PUBLICART; Evgeny Pankevich, Chair of the St. Petersburg Committee for Tourism Development

  4. Break
  5. “Integrating creative industry elements into culture and tourism”

    Moderator: Olga Khomova, Director General of the State Academic Capella of St. Petersburg

  6. Lunch coffee break
  7. Master class “Interactive painting — creating a mural”

    ATS, Hall 2

  8. Plenary session

    Moderator: Marina Mongush, President of the NGO “Creative Economy”

  9. Awards ceremony of the “New Culture of Souvenirs 2025” contest
  10. Evening reception

25 October

Off-site program

  1. Guided tour

Forum registration

Registration is closed. Thank you for your interest!

Registration is closed. Thank you for your interest!

Protocols of the IV International Forum

Plenary session

Protocol of the forum plenary session.

Open protocol

Event recordings

23 October

The Creative Code of the City

Spiritual and educational tourism

New role of UNESCO Creative Cities

Urban tourism

Hospitality bestseller

24 October

Street art as a trigger

Integrating creative industries

Plenary session

Photo reports of the IV International Forum

Forum photo report

Yandex Disk 360

Photos from key sessions, discussions and informal meetings of forum participants.

  • Plenary and thematic sessions
  • Speakers and moderators
  • Networking and working meetings
  • Venue and business program overviews
View photo report

“New Culture of Souvenirs” contest photo report

Yandex Disk

Award ceremony photos and best works of contest participants.

  • Awards ceremony for winners and finalists
  • Original souvenirs and exhibition
  • Jury, finalists and participants
  • Creative space atmosphere
View photo report